Hi! 👋
I’m Maddie
Summary of my Journey
(not a haiku)
I was a writer for this
I was a copywriter for that
Then I became a mom
And now I only have time for what matters.
Writing is my craft, compassionate living is my north star 🌈
I write because I’ve done so since I was a wee tot and it just makes sense. My strength is in persuasive writing, which led me to the land of copywriting several years ago.
I bring a refreshingly honest and ethical approach to marketing. Truth sells — and people’s B.S. meters are on high alert.
Being vegan is one of the most important parts of my identity. I will gladly go against the grain if I feel it’s the right thing to do.
For me, being vegan is wholly rooted in a respect for life. Animals deserve their unimpeded lifespan just like me and you.
It’s in the spirit of feminism. Lack of body autonomy, nonconsensual manhandling, and exploiting moms and their babies are Great Big No’s for me.
It’s for the ecological balance of our planet.
It’s for making sure no one’s 9-5 is desensitized killing.
So I feel privileged to have discovered this intersection of avenues: writing and veganism.
Plus, magic happens when you devote time to the things you care about. 🌟
“Let the beauty we love be what we do.”
-Rumi
my philosophy
Strategy first, words second. To have maximum impact, I get to know all about your business and customers well before pen hits page.
Your voice matters. I help tease out your brand’s unique voice to provide consistent, authentic messaging that reflects your brand’s values.
Make veganism inviting. Use attraction — not guilt and shame — to win over the masses.
when i’m not writing…
➜ I’m in the bath.
➜ I’m picking fruit. Any kind, every kind.
➜ I’m daydreaming about a good vegan soft serve.
➜ I’m trying to get a laugh out of my baby girl, Quintana.
➜ I’m doing yoga or some Jane Fonda-esque home workout.
➜ I’m learning Español so I can chat with ticos and ticas in Costa Rica.
➜ I’m roaming my die-hard favorite store, IKEA. I’m a Scandophile through and through.
➜ I’m blending something or other in my vita-mix. Either a murky, nondescript, green smoothie — or trying to turn beans into healthy desserts… again.
When you succeed, the plant-based movement succeeds.
I’m here to help.
for the animals,